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Punjab Public Service Commission (PPSC)

Syllabus




New Optional Subjects


Management (only for mains)

The candidate should make a study of the concept and development of management as science and art drawing upon the contributions of leading thinkers of management and apply the concepts to the real life of government and business decision making keeping in view the changes in the strategic and operative environment.




Introduction
Functions
Composition
Examination
Eligibility
Plan of Examination
Syllabus
Contact


Section A
  1. Managerial Function : Concept and foundations of Management, Managerial role and functions, Analysis of Environmental opportunities and threats, Formulation of Organizational Vision, Mission and objectives, Decision Making.


  2. Organizational Behaviour and Design : Classical and Neoclassical Systems, Delegation of Authority, Design of Strategic Business Units, Theories of motivation and their relevance, Communication, Leadership, Understanding group behaviour and dynamics, Conflict Management, Managing Change, Innovation in Organizational Design such as Networks, Knowledge Based Enterprises- system and Processes.


  3. Quantitative Techniques in Decision Making : Classification of data, Average, Dispersion and Skewness, Correlation and Regression, Time Series Analysis & Forecasting Techniques, Elementary concepts of Binomial, Poisson and Normal Distributions, Tests of Significance ‘t’, ‘ F’ and Chisquare, Linear Programming- Problems formulation- Simplex method and Graphical solution, PERT and CPM, Decision making under uncertainty.


  4. Business Environment : Concept and Analysis of Macro-business environment: Indian and global, Analysis of structural dimensions of Indian Economy, Directions of change and impact on business decisions, Regulatory and promotional Policies, Liberalization, Globalization and Privatization- Problems and Prospects.

Top

Section B
  1. Financial Management : Goal of Finance Function, Analysis of Financial Position: Ratio and Funds Flow Analysis, Concepts of Value and return, Valuation of Bonds and Shares, Risk and Return: Portfolio Theory, CAPM and APM, Option Pricing, Financial and Operating leverage, Design of Capital Structure, Theories and Practices, Management of Working Capital - Estimation and Financing, Management of Cash, Receivables, Inventory and Current Liabilities, Capital and Money Markets: Institutions and Instruments, Leasing, Hire purchase and Venture capital, mergers and acquisitions, Shareholder Value Creation - Dividend Policy, Corporate financial policy and strategy, Management of corporate distress and restructuring strategy, Regulation of capital market.


  2. Strategic Cost Management : Value Chain - Conceptual issues and Applications, Cost analysis-Activity based costing, Cost Drivers and their measurement, Target Costing, Variance Analysis, Budgetary control.

Top

Section C
  1. Marketing Management : Concept and strategy, Analysis of marketing environment and planning process, Understanding and selecting target markets: Marketing Research, Consumer Behavior, Segmentation, Targeting and Positioning, Product management, Distribution channels and logistics, Public Distribution System, Marketing Communication, Brand Management, Personal selling and management of sales force, Pricing Decisions, Under standing competitive strategy, Design, implementation and control, Services and non-profit marketing, Social Marketing, Creating global competitive Advantage - Analysis, formulation, implementation and control, Evaluation of marketing function, Ethics in marketing - Consumer protection, E-Business.


  2. International Business : International Business Environment: Changing composition of trade in goods and services, Emerging areas of trade, Evaluation of International Trade Policies-instruments of trade policy, WTO, IMF, IBRD, UNCTAD, Regional Economic Cooperation, Export Marketing Management-Overseas market research, Export pricing and finance, Management of risk, Export-import procedures, Role of intermediaries and documentation.

Top

Section D
  1. Operations and Materials Management : Fundamentals of Operations Management, Organizing for Production, Aggregate Production Planning, Capacity Planning, Plant Design: Process planning, plant size and scale of operations, Management of facilities, Equipment replacement and maintenance, Production control, Supply Chain Management - Vendor Evaluation and Audit, Quality Management.


  2. Role and importance of Materials Management, Material Handling, Value Analysis, Quality control, Make or Busy Decision, Codification, Standardization of spare parts inventory, Inventory Control, Two Bin System, Waste Management, Purchasing process and procedure, International Buying.


  3. Management Information System : Conceptual foundations of Information System ,Information Resource Management, System Development-Overview of Systems and Design, Systems Development, Management life-sycle, Designing on-line and Distributed environments, Implementation and Control of Project, Trends in Information Technology, Managing Data Resources-Organizing data, DSS and RDBMS.


  4. Human Resource Management : Concept and Policies, Man-power planning, recruitment, selection, training, development, promotion and transfer, Performance Management-job evaluation, job enrichment, Compensation Management, Employee Morale and Productivity, Management of Organizational Climate, Industrial Relations and trade unionism, Human Resource Accounting and Audit.

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